Taylor Swift Releases ‘Me!,’ a New Single Featuring Brendon Urie

After weeks of teasing, Taylor Swift has returned with a new single and a fresh color palette ahead of what would be her seventh studio album.

“Me!,” a bubbly pop song by the 29-year-old singer and songwriter, featuring the vocalist Brendon Urie of Panic! at the Disco, premiered on streaming services and as a music video on YouTube at midnight on Friday, following a 13-day countdown — the singer’s lucky number — and an array of other clues and Easter eggs aimed at the devoted fans known as Swifties.

“You guys are amazing for figuring this out,” she told those gathered, “because no one knew we were coming, no one knew this was a part of the campaign.”

Swift also appeared briefly at the N.F.L. draft on Thursday night, alongside Robin Roberts of ABC. “‘Me!’ is a song about embracing your individuality and really celebrating it and owning it,” Swift said. “With a pop song, we have the ability to get a melody stuck in people’s heads. I just want it to be one that makes them feel better about themselves, not worse.”

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