Admission to Dia’s New York City Sites Will Soon Be Free
The Dia Art Foundation announced today that it will offer free admission across its New York City sites starting in September 2020, to coincide with the reopening of Dia:Chelsea, which is currently undergoing a major expansion. The admission policy will extend to all six of Dia’s sites when the new space Dia:SoHo opens in the fall of 2022. Dia’s director Jessica Morgan said the organization hopes the move will “increase access, deepen engagement, and encourage repeat visits” to its locations.Led by Architecture Research Office (ARO), the overhaul of Dia:Chelsea involves the merging of its three buildings on West Twenty-Second Street into one 32,500-square-foot facility. The project aims to create a more cohesive visitor experience and is part of a comprehensive multimillion-dollar campaign to advance the organization’s mission and to extend the reach of its programming. The plan also includes the launch of Dia:SoHo at 77 Wooster Street; the renovation of the adjacent De Maria installations; the restoration and expansion of the lower level and exterior landscape of Dia:Beacon in Beacon, New York; and the strengthening of the foundation’s endowment.Dia:Chelsea will be inaugurated by a new site-specific project by Renata Lucas, which will be followed by an exhibition of new commissions by Lucy Raven and parallel installations of Joseph Beuys and Rita McBride. “Our inaugural season will take full advantage of our revitalized and light-filled exhibition spaces at Dia:Chelsea. It will also reflect the evolution of our program, which today embraces a broader stable of artists and perspectives while still exploring the formal pillars central to artists working at the time of Dia’s establishment,” Morgan said.