A David Bowie Barbie: Mattel Unveils Ziggy Stardust Doll

On Thursday, the world learned that Barbie is a Bowie fan.

With its release of a doll dressed as David Bowie’s glittering alter ego Ziggy Stardust, Mattel said it was celebrating the 50th anniversary of “Space Oddity,” released in 1969.

The new Barbie doll wears a body-hugging metallic “spacesuit,” calf-high red platform boots and silver earrings with dangling stars. Her dark red hair is slicked back like Ziggy Stardust’s, and daubed on her forehead is the golden circle he wore. Her nails are painted black.

It’s a notably androgynous look for a doll that epitomized the stereotypes of feminine appearance in its earlier iterations. In more recent years, however, male celebrity depictions have not just been reserved for Ken. Over the past decade, Barbie has dressed like Andy Warhol, Elvis and Frank Sinatra.

Bowie was known for his gender-bending style and sexual fluidity, and Ziggy Stardust was one of the most memorable experiments. He debuted the persona in 1972 with the album “The Rise and Fall of Ziggy Stardust and the Spiders From Mars.”

The typical Barbie is aimed at young children, but this doll — which costs $50 — is marketed for adults. Children growing up in 2019 may not be likely to be Bowie fans, and adults are not your typical doll customers, but on social media, some toyed with the idea of making the Ziggy doll their first Barbie.

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